Exploring Flexible Succession Strategies in the Accounting and Planning Marketplaces

Business Brokering Wednesday 24th of January 2024

In today's dynamic accounting marketplace, vendors contemplating retirement or looking to scale down their involvement face a landscape rich with opportunities.

The current market is defined by buyers who are increasingly willing to tailor their acquisition strategies to meet the unique needs of sellers. This flexibility is a game-changer for vendors, providing them with a platform to explore various permutations and combinations of selling some or all of their practice. 

As a vendor, understanding these options is crucial for a successful transition whether it involves selling 100% equity, engaging in a merger, or segmenting off parts of the business.

Understanding the Versatile Marketplace

The traditional approach to selling an accounting practice often involved a one-size-fits-all model. However, the current market is far more nuanced. Buyers are now open to a range of scenarios:

Complete Equity Sale with Quick Exit: This model suits vendors who wish to sell their entire stake and move on swiftly, typically within six months. It's ideal for those seeking immediate retirement or a career change.

Total Equity Sale with Ongoing Involvement: Some vendors may prefer to sell all their shares but remain involved in the practice. This approach can be particularly appealing to those who wish to ensure a smooth transition of their client relationships and maintain an advisory role.

Partial Equity Sales: This option is for those looking to step back gradually. Vendors can sell a portion of their equity to an individual or a firm, leading to an equity partnership or a merger. This way they can reduce their workload while still retaining a stake in the business.

Segmented Business Sale: Some vendors might opt to sell off a particular segment of their business, such as the financial planning division, while retaining other parts like the accounting sector. This strategy allows for a focused and stepped approach and can be ideal for those looking to specialise or reduce their scope of work.

The Importance of a Tailored Approach

For vendors, the flexibility in the market means there is no single “correct” way to approach your sale. It's vital to consider your personal and professional goals when deciding on the structure of the deal. Do you seek a complete departure from the business, or do you wish to maintain some level of involvement? You should select a transaction model that considers and delivers on your objectives.

Engaging with the Market: A Strategic Process

Understanding that the market is receptive to various transaction types is only the first step. Engaging effectively with potential buyers is crucial. Here are some strategies:

Exploring and Discovering Your Objectives: Entering the market with a fixed set of goals is not always necessary. In our experience at Practice Exchange, we've found that many practitioners begin the M&A process without a defined and detailed outcome in mind beyond the overall goal of “getting the sale done”. This journey becomes one of discovery, revealing enlightening and often unexpected pathways. Whether it leads to immediate retirement, a gradual transition, or a complete restructuring of your business, the M&A process can open your eyes to a range of possibilities you might not have considered.

Professional Representation: The complexity of M&A transactions in the accounting and planning sectors demands professional representation. It's crucial to engage with someone who not only understands the intricacies of the market but also has a deep, personal understanding of practice life and operations and the M&A process. We’ve seen too many sad examples of do-it-yourself outcomes that were penny-wise and pound-foolish, where practitioners had to settle for sub-optimal outcomes or even spiked their deal entirely (and their goodwill value along with it).

Understanding the Marketplace:  Engaging with a consultancy that possesses not just professional expertise but also a broad market reach is vital. Put simply, broader market reach offers not only more buyers, but more options for the structure of your transaction. Our understanding of current market trends and connections can provide valuable insights and opportunities, significantly influencing your decision-making process and transaction outcomes. Here is an article we have previously written on the topic of the importance of market reach in order to maximise your outcome.

Flexibility and Openness: Be open to different transaction models. A buyer who might not be the right fit for a total buyout might propose an appealing partial sale or merger.

Navigating the Negotiation Process

It's not all about the price. The terms of engagement post-sale, transition support, and the future of your employees all need to be considered, valued and factored in.

Negotiating the terms of the sale is a critical phase. A well-negotiated deal considers all these aspects, ensuring a win-win for both parties.

In Conclusion

I have been advising in the M&A sector since 2001, and the current accounting market offers an unprecedented array of choices for vendors aiming to transition out of practice. 

The key is to approach the market with an overall understanding of your objectives, an openness to various transaction types, and a readiness to engage in a strategic negotiation process. 

Remember, the pathway to your next chapter is not necessarily linear; it can be a spectrum of possibilities tailored to your unique professional journey.

For help navigating your options please contact me directly. You can schedule a call with me via Calendly or contact me 1300 722 452 or mark@practiceexchange.com.au

Mark Witt CA

Mark is the Head of Brokering at Business Exchange with over 20 years experience and 400+ completed transactions


Read more articles

The Role of Equity Participation in Retaining Talent and Productivity

Equity participation - whether through full partnership or employee share schemes - emerges as a crucial strategy for "locking in" key team members and adding deeper meaning to their professional endeavours.

Read More
The Strategic Advantage of Off-Market Mergers for Small Practices

For small practices, off-market opportunities – strategic mergers with larger firms - offer a pathway not just to expansion but to a redefinition of what small practices can achieve when they leverage the right partnerships.

Read More
Pragmatic Strategies for Successful Client Transition in Accounting and Planning Practices

These strategies aim to preserve the relationships you've meticulously built and seek to enhance the practice's growth and continuity post-transition. The focus: keep the client's best interest at heart.

Read More
The Business Exchange Network - Transforming Business Brokering

The sun is fast setting on the old way of business brokering. The privileged position of a business broker as a gatekeeper to information and connection is under threat in a world where clients can now find each other via searches on smartphones, LinkedIn etc., and that means the most fundamental adage of business survival applies: adapt, or die.

Read More
About Business Exchange's Private Broker Network™ (PBN)

The Private Broker Network™ (PBN) is a members-only walled garden marketplace for business brokering and succession transactions. It is intended to be used by large networks of member businesses such as financial planning dealer groups and franchises.

Read More
The Importance of Allocating Time for Navigating Client Relationships Post-Sale

Client relationships within an accounting practice portfolio are anchored on mutual respect, trust and understanding. They can take a professional lifetime to build. As you near retirement, the onus is on you to ensure a smooth transfer of these relationships to guarantee continued success for the practice.

Read More
Timing is Everything: Guarding Your Practice's Value at Retirement

Retirement, while a celebratory milestone, presents unique challenges for accountants. Successful transition demands a precise strategy to secure the value built up over a lifetime of professional practice.

Read More
Partnerships in the New Era: Navigating the Future with Toffler's Timeless Insights

Beneath the warm glow of a Zoom call, two business partners lock eyes, or rather cursors, and prepare for a brave new world. Their partnership, formed during the great pandemic, has been forged in the crucible of COVID-19. Now, as they brace for an AI-enabled future, they turn to the prophetic wisdom of futurist Alvin Toffler for guidance.

Read More
Expanding Horizons: How Joining an Accounting Partnership Can Transform Your Sole Practice

As an accountant, you've likely experienced the challenges of managing a sole practice, from juggling multiple clients to staying on top of industry trends. Merging with an established accounting partnership can allow you to streamline your operations, expand your client base and boost your professional growth.

Read More
Cultural Fit - What Is It and Why Is It Important in a Successful Accounting Practice Sale or Merger

I have observed that one of the most critical factors for a successful accounting practice sale or merger is cultural fit. This elusive yet essential concept can be the difference between a thriving, synergistic partnership and a disappointing, unproductive alliance.

Read More
Capital Partners Versus Banks: A New Paradigm for Financing Expansion in Accounting & Fin Planning

Capital partners are emerging as a potent alternative to banks for financing expansion via acquisition, especially within accounting and financial planning practices.

Read More
Maximize the Value of Your Accounting Practice: Why Selling to a Doorknock is Not Recommended

Today’s hypothetical for accounting practice owners: Imagine you are seeking to sell your house. Somebody knocks on your door and makes you an offer. It seems legitimate, the buyer has the funds, the terms pass your first inspection. Do you sign on the dotted line?

Read More
Increasing Dealer Group Charges Drive Financial Planning Book Sales

In the first quarter of 2020 we've seen a material increase in enquiry from vendors of small financial planning books seeking to sell. And it's not just Covid-19 or FASEA driving this trend.

Read More
Merging to Retire - Is this an Option for You?

Succession can take many forms depending on your situation and goals. Considering a merger can give you options beyond a simple all-or-nothing sale.

Read More
Greater Expectations - How to Not Sabotage Your Sale

Selling your business is a high-complexity high-stakes process. Some transactions take months to complete. Some never complete at all.

Read More
Selling Your Accounting Practice - Items affecting Price

Ever since we commenced selling accounting practices in 2001 the normal range of price for accounting fee parcels hasn't varied much from where it sits today which is 70 cent to $1.10 of expected recurring turnover.

Read More
Quest for the Perennial Long Weekend

A long weekend is a welcome break from the weekly routine, a chance to rejuvenate and reconnect with family. Maybe a short trip away from home, fishing trip, weekender or just a chance to put your feet up and forget the schedule for a day. What if this were the norm, not the exception?

Read More
Appointing an equity partner: is it the right succession move for you?

There are many pathways to succession. Many practitioners in the accounting space are choosing to broaden their succession options by appointing an equity partner. But how do you find the right one?

Read More
Selling Your Financial Planning Business in Uncertain Times - When Is The Best Time to Sell?

With the pending FASEA requirements and predicted changes as a result of the Hayne Royal Commission into the Financial Services industry we are certain to see planners exiting the industry in increasing numbers. Should you go? And if so, when?

Read More
Accounting Succession - Asking the Right Questions

When I bring up the topic of succession with accountants there is a common theme: "I want to improve my work/life balance and maybe take some equity off the table, but I don't want to retire yet."

Read More
Downsizing Your Accounting Practice (And Getting Paid For It)

One of the most disappointing things I see is when an overworked practitioner writes to some of their long-time clients to say that they can't represent them anymore. It's the business goodwill equivalent to burning cash.

Read More